Off-page SEO is a type of SEO tactic that involves performing optimizations that occur outside of a website to increase its ranking in search results. It involves optimizations like backlink building, local listing optimization, and social media marketing.
Off Page Seo Services
Off-page SEO is important because it is home to one of the most important ranking factors in Off Page Seo Services: backlinks. Like citations to a research paper, search engines use backlinks (or links from one site to another) to understand the authority, trust, and expertise of a website.
If you’re familiar with how search engines work, you’ll know that search engines want to deliver the most relevant and trustworthy content to users. By using a site’s backlinks to measure credibility, search engines can ensure that they provide users with reliable and relevant answers to their questions.
Which off-site elements get optimized for off-page SEO?
When it comes to off-page SEO, there are several off-site elements you’ll optimize, including:
- Backlinks
- Website directory listings
- Online reviews and ratings
- Social signals
- Brand signals
What are the best off-page SEO tools?
The best off-page SEO tools for getting started include:
- Ahrefs
- Semrush
- Moz
